Citizen marketers : when people are the message / Ben McConnell and Jackie Huba.
McConnell, Ben.; Huba, Jackie.
2007
HF5415.5 .M1833 2007 (Mapit)
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Title Citizen marketers : when people are the message / Ben McConnell and Jackie Huba.
Author McConnell, Ben.
ISBN 9781419596063
1419596063
Publication Details Chicago, IL : Kaplan Pub., c2007.
Language English
Description xiv, 223 p. ; 24 cm.
Call Number HF5415.5 .M1833 2007
Dewey Decimal Classification 658.8/12
Bibliography, etc. Note Includes bibliographical references (p. 213-215) and index.
Added Author Huba, Jackie.
Linked Resources Table of contents only
Contributor biographical information
Publisher description
Record Appears in On-Campus Resources > Books
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Introduction
Filters, fanatics, facilitators, and firecrackers
The 1 percenters
The democratization of everything
Everyone is a publisher; everyone is a broadcaster
Hobbies and altruism
The power of one
How to democratize your business
Conclusion
Acknowledgments
Endnotes
Bibliography
Index.

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