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Table of Contents
Leadership challenges in the age of identity
The I*Dimension
The bright side of the I*Dimension
The dark side of the I*Dimension
Casualties of the I*Dimension
To blend or not to blend: identity integration in mergers and acquisitions
When should the cord be cut? managing identity in spin-offs
Identity in strategic alliances and joint ventures
Managing the I*Dimension at organizational and brand levels
Masters of the I*Dimension
Diagnosing your firm's identity
Leading in the age of identity
Epilogue.
The I*Dimension
The bright side of the I*Dimension
The dark side of the I*Dimension
Casualties of the I*Dimension
To blend or not to blend: identity integration in mergers and acquisitions
When should the cord be cut? managing identity in spin-offs
Identity in strategic alliances and joint ventures
Managing the I*Dimension at organizational and brand levels
Masters of the I*Dimension
Diagnosing your firm's identity
Leading in the age of identity
Epilogue.