Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock.
Pennock, Pamela E.
2007
HF6161.L46 P46 2007 (Mapit)
Available at General Collection

Items

Details

Title Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock.
Author Pennock, Pamela E.
ISBN 9780875803685 (alk. paper)
0875803687 (alk. paper)
Publication Details DeKalb : Northern Illinois University Press, c2007.
Language English
Description viii, 282 p. : ill. ; 24 cm.
Call Number HF6161.L46 P46 2007
Dewey Decimal Classification 659.19/66310973
Bibliography, etc. Note Includes bibliographical references (p. [231]-275) and index.
Series Drugs and alcohol (De Kalb, Ill.)
Linked Resources Table of contents only
Record Appears in On-Campus Resources > Books
All Resources
Introduction. Health, morality, and free speech
Pt. 1. The failed fight to ban alcohol advertising, 1947-1958
1. Temperance and mass society
2. The industries' regulatory response
3. Legislative battles : politics and rhetoric
Pt. 2. The battle to regulate cigarette marketing, 1960s
4. Emergence of the postwar antismoking movement
5. The warning label debate
6. The next push : restricting advertising
Pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s
7. The political, legal, and scientific context of regulation
8. Policy contests : warning labels and advertising controls
Conclusion. The elusive quest for restraints.

Browse Subjects

Show more subjects...

Statistics

from
to
Export