Adland : a global history of advertising / Mark Tungate.
Tungate, Mark, 1967-
2007
HF5823 .T83 2007 (Mapit)

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Title Adland : a global history of advertising / Mark Tungate.
Author Tungate, Mark, 1967-
ISBN 9780749448370
0749448377
Publication Details London ; Philadelphia : Kogan Page, 2007.
Language English
Description x, 278 p. : ill. (some col.) ; 24 cm.
Call Number HF5823 .T83 2007
Dewey Decimal Classification 659.109
Bibliography, etc. Note Includes bibliographical references (p. [269]-271) and index.
Linked Resources Table of contents only
Publisher description
Record Appears in On-Campus Resources > Books
All Resources
Pioneers of persuasion
From propaganda to soap
Madison Avenue aristocracy
Creative revolutionaries
The Chicago way
The Brit pack
Eighties extravagance
The French connection
European icons
Media spins off
Consolidation incorporated
Japanese giants
The alternatives
Dotcom boom and bust
Latin spirit
International outposts
Shooting stars
Controversy in Cannes
New frontiers
The agency of the future .

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