Start from strength : what's in it for me?
Capture the elusive readers : what's in it for them?
Conquer the first draft : the easy part
Edit for power : the hard part
Prepare for success : develop a realistic marketing plan
Demonstrate financial credibility : money still makes the world go 'round
Gerry young
Writing in the 21st century : a guide to today's new mechanics
Raise the bar : what you are really proposing
Tie the knot : why your proposal makes the prospect so nervous
The art and science of persuasion : convince readers to see it your way
Watch winners at work : a model proposal.