Foreword / Koïchiro Matsuura
Preface ; Introduction / Krishnamurthy Sriramesh
Global public relations : conceptual framework. Theoretical framework for global public relations research and practice / Krishnamurthy Sriramesh, Dejan Vercic
Political economy and public relations / Sandra C. Duhé, Krishnamurthy Sriramesh
Relationship between culture and public relations / Krishnamurthy Sriramesh
Mass media and public relations / Krishnamurthy Sriramesh, Dejan Vercic
Activism and public relations / Jeong-Nam Kim, Krishnamurthy Sriramesh
Asia and Australasia. Public relations in Australasia : friendly rivalry, cultural diversity, and global focus / Judy Motion, Shirley Leitch, Simon Cliffe
Overview of public relations in Japan and the self-correction concept / Takashi Inoue
Professionalism and diversification : the evolution of public relations in South Korea / Yungwook Kim
Becoming professionals : a portrait of public relations in Singapore / Constance Chay-Németh
Public relations in mainland China : an adolescent with growing pains / Ni Chen, Hugh M. Culbertson
Sharing the transformation : public relations and the UAE come of age / Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters
Palestinian public relations, inside and out / R.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri
Israeli PR experience : nation building and professional values / Margalit Toledano, David McKie
Africa. Nature and status of public relations practice in Africa / Chris Skinner, Gary Mersham
Public relations practice in Nigeria / Eric Koper, Taye Babaleye, Julia Jahansoozi
Status of public relations in Kenya / Peter Oriare Mbeke
Public relations in South Africa : from rhetoric to reality / Ronél Rensburg
Public relations in Egypt : practices, obstacles, and potentials / Kevin L. Keenan


Europe. United Kingdom : advances in practice in a restless kingdom / Jon White, Jacquie L'Etang, Danny Moss
From literary bureaus to a modern profession : the development and current structure of public relations in Germany / Günter Bentele, Stefan Wehmeier
Public relations in Norway : communication in a small welfare state / Øyvind Ihlen, Kjell S. Rakkenes
Public relations in the Polder : the case of the Netherlands / Betteke van Ruler
Public relations in Sweden : a strong presence increasing in importance / Bertil Flodin
Public relations in Italy : master of ceremonies in a relational society / Toni Muzi Falconi
Public relations in an economy and society in transition : the case of Poland / Ryszard Ławniczak, Waldemar Rydzak, Jacek Trebecki
Public relations in a corporativist country : the case of Slovenia / Dejan Vercic
Challenges of revived democracies : the rise of public relations in Romania / Adela Rogojinaru
Hungarian rhapsody : the evolution and current state of Hungarian public relations / Gyorgy Szondi
Development of public relations in Russia : a geopolitical approach / Katerina Tsetsura


Americas. Public relations in the United States : a generation of maturation / Larissa A. Grunig, James E. Grunig
Different country, a different public relations : Canadian PR in the North American context / Fraser Likely
Public relations industry in Mexico : from amateurship to the construction of a discipline / Marí́a Antonieta ...[et al.]
Overview of public relations in South America / Maria Aparecida Ferrari
Public relations in Brazil : practices and education in a South American context / Juan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch
Public relations in Chile : searching for identity amid imported models / Maria Aparecida Ferrari
International public relations : key dimensions and actors. Transnational public relations by foreign governments / Michael Kunczik
Public relations of movers and shakers : transnational corporations / Dejan Vercic
Nongovernmental organizations and international public relations / Ana Tkalac, Jurica Pavicic
Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence / Mark A. Van Dyke, Dejan Vercic
Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation / Cornelius B. Pratt
How to manage your global reputation : the public relations agency / Michael Morley
Public information in the UNESCO : toward a strategic role / Vincent Defourny
United Nations department of public information : intractable dilemmas and fundamental contradictions / Seth A. Center
Epilogue. Missing link : multiculturalism and public relations education / Krishnamurthy Sriramesh.