The Internet waits for no one / Esther Thorson, Margaret Duffy, and David W. Schumann
Internet advertising : one face or many? / Sally J. McMillan
Theoretical approaches in Internet advertising research / Anca C. Micu
Internet integrated marketing communications (I-IMC) : theory and practice / James R. Coyle and Stephen J. Gould
Motivations for using the Internet and its implications for Internet advertising / Steven M. Edwards
Computer agents as sources of trust in Internet advertising / Eun-Ju Lee
Segmenting Internet markets / Shelly Rodgers, Hugh M. Cannon, and Jensen Moore
The process and consequences of cognitive filtering of Internet content : handling the glut of Internet advertising / Karen Hood and David W. Schumann
Examining the effectiveness of Internet advertising formats / Hairong Li and John D. Leckenby
Measuring interactive marketing communication : conceptual foundations and empirical operationalizations / David W. Stewart and Paul A. Pavlou
The interactive advertising model : additional insights into response to spamming / Shelly Rodgers and Qimei Chen
Global issues in online advertising / Carrie La Ferle
Internet advertising in online newspapers / Clyde H. Bentley
The new online campaign : translating information into action / Kjerstin Thorson and Brendan Watson
Internet advertising and children / Sabrina M. Neeley
Health marketing and the Internet / Patricia A. Stout, Jennifer G. Ball, and Jorge Villegas
Advertising hate on the Internet / Michael S. Waltman and John W. Haas
From spam to stern : advertising law and the Internet / Sandra Davidson
Where are our trends leading us? Questions about the future / David W. Schumann and Esther Thorson.