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Foreword / Victoria de Grazia
Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin
Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp
Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross
Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe
"Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort
Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski
"Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts
Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon
"The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman
"Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens
"True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky
Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo
"Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries.
Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin
Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp
Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross
Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe
"Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort
Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski
"Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts
Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon
"The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman
"Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens
"True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky
Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo
"Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries.