Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.
Yarrow, Kit, 1958-; O'Donnell, Jayne.
2009
HF5415.332.Y66 Y37 2009 (Mapit)
Available at General Collection

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Title
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.
Author
Yarrow, Kit, 1958-
Edition
1st ed.
ISBN
9780470400913
0470400919
Publication Details
San Francisco : Jossey-Bass, c2009.
Language
English
Description
xx, 250 p. ; 24 cm.
Call Number
HF5415.332.Y66 Y37 2009
Dewey Decimal Classification
658.8/340835
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
O'Donnell, Jayne.
Record Appears in
On-Campus Resources > Books
All Resources
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Adapting to Gen Y's shopping preferences and power : views from our experts.

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