Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.
Klimchuk, Marianne Rosner.; Krasovec, Sandra A.
2006
TS195.4 .K65 2006 (Mapit)
Available at General Collection

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Title Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.
Author Klimchuk, Marianne Rosner.
ISBN 9780471720164
047172016X
Imprint Hoboken, N.J. : J. Wiley & Sons, c2006.
Language English
Description x, 262 p. : ill. (some col.) ; 25 cm.
Call Number TS195.4 .K65 2006
Dewey Decimal Classification 658.5/64
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Krasovec, Sandra A.
Linked Resources Table of contents
Contributor biographical information
Publisher description
Record Appears in On-Campus Resources > Books
All Resources
Accounting for the past
Defining packaging design
The stakeholders
Design fundamentals
Typography
Communicating with color
Communicating with imagery
Structures and materials
Planning for production
The design process
Considering the environment
Understanding legal issues.

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