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Part 1. The role of corporate culture and culture management in organizational success
Corporate culture : the invisible asset
Culture management foundations
Culture management process and tools
Part 2. Management of the key dimensions of corporate culture
Managing the customer orientation dimension of culture
Managing the people orientation dimension of culture
Managing the performance standards and accountability dimension of culture
Managing the innovation and change dimension of culture
Managing the company process orientation" dimension of culture
The dark side of corporate culture
Part 3. Leading culture management and transformations
Leading culture management and culture transformations.

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