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Table of Contents
Clutter
Breaking the contract
The rise and fall and rise of branded entertainment
Persuading yoots
The youtube revolution
Guerrillas in our midst
the lesson of Clark Gable's undershirt
The language of persuasion
A sense of persuasion
The human face of persuasion
The long and short of it
The wall of cynicism.
Breaking the contract
The rise and fall and rise of branded entertainment
Persuading yoots
The youtube revolution
Guerrillas in our midst
the lesson of Clark Gable's undershirt
The language of persuasion
A sense of persuasion
The human face of persuasion
The long and short of it
The wall of cynicism.