The dragonfly effect [electronic resource] : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker and Andy Smith; with Carlye Adler.
Aaker, Jennifer Lynn.; Smith, Andy, 1968-; Adler, Carlye.
2010
HF5415.1265 .A25 2010eb
Available Online

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Title The dragonfly effect [electronic resource] : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker and Andy Smith; with Carlye Adler.
Author Aaker, Jennifer Lynn.
ISBN 9780470885598
9780470614150
Imprint San Francisco : Jossey-Bass, 2010.
Language English
Description 1 online resource (xxv, 211 p.) : ill.
Call Number HF5415.1265 .A25 2010eb
Dewey Decimal Classification 658.8/72
Note Description based on print version record.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Added Author Smith, Andy, 1968-
Adler, Carlye.
Available in Other Form Dragonfly effect.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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The dragonfly body: the system that keeps it airborne
Wing 1: Focus: How to hatch a goal that will make an impact
Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world
Wing 3: Engage: How to make people connect with your goal
Wing 4: Take action: How to empower others, enable them and cultivate a movement
Onward and upward: You're flying! Now what?

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