Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.
Pricken, Mario.
2010
HF5823 .P73513 2010 (Mapit)
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Title
Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken.
Author
Pricken, Mario.
Uniform Title
Clou. English
ISBN
9780500515402
0500515409
Publication Details
London ; New York : Thames & Hudson, 2010.
Language
English
Description
311 p. : col. ill. ; 27 cm.
Call Number
HF5823 .P73513 2010
Dewey Decimal Classification
658.1
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
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Creative culture
Creative team leading
Creative teams
Creative briefing
Creative process
Creative spaces.

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