Creating the Nazi marketplace [electronic resource] : commerce and consumption in the Third Reich / S. Jonathan Wiesen.
2011
HC290.5.C6 W53 2011eb
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Title
Creating the Nazi marketplace [electronic resource] : commerce and consumption in the Third Reich / S. Jonathan Wiesen.
Author
Wiesen, S. Jonathan.
ISBN
9780511989049 (electronic bk.)
9780521762533
9780521746366 (pbk.)
9780521762533
9780521746366 (pbk.)
Publication Details
Cambridge ; New York : Cambridge University Press, 2011.
Language
English
Description
1 online resource (xiv, 277 p.): ill.
Call Number
HC290.5.C6 W53 2011eb
Dewey Decimal Classification
339.4/7094309043
Summary
"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"-- Provided by publisher.
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Description based on print version record.
Bibliography, etc. Note
Includes bibliographical references and index.
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Access limited to authorized users.
Available in Other Form
Creating the Nazi marketplace.
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Table of Contents
National Socialism and the market
Commerce for the community: advertising, marketing, and public relations in Hitler's Germany
Rotary clubs, consumption, and the Nazis' achievement community
Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s
World War II and the virtuous marketplace.
Commerce for the community: advertising, marketing, and public relations in Hitler's Germany
Rotary clubs, consumption, and the Nazis' achievement community
Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s
World War II and the virtuous marketplace.