Creating the Nazi marketplace [electronic resource] : commerce and consumption in the Third Reich / S. Jonathan Wiesen.

9780511989049 (electronic bk.)
9780521762533
9780521746366 (pbk.)

Cambridge ; New York : Cambridge University Press, 2011.

English

1 online resource (xiv, 277 p.): ill.

HC290.5.C6 W53 2011eb

339.4/7094309043

"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"-- Provided by publisher.

Description based on print version record.

Includes bibliographical references and index.

Access limited to authorized users.

Online Resources > Ebooks
All Resources