KFC in China : secret recipe for success / Warren K. Liu.
Liu, Warren K.
2008
HF5429.235.C6 L58 2008 (Mapit)
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Title KFC in China : secret recipe for success / Warren K. Liu.
Author Liu, Warren K.
ISBN 9780470823842 (pbk.)
0470823844 (pbk.)
Publication Details Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
Language English
Description xiii, 191 p. : ill., maps ; 23 cm.
Call Number HF5429.235.C6 L58 2008
Dewey Decimal Classification 330.951
Summary "KFC in China examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy."--BOOK JACKET.
Note Includes index.
Linked Resources Publisher description
Table of contents only
Record Appears in On-Campus Resources > Books
All Resources
KFC - a pioneer in China
Assemble and retain the most qualified team
Business strategy
Local partnership, government relations, and crisis management
Product and marketing
Supply chain
Real estate development
Operational excellence
Localization and globalization
Headquarters support
Leadership with Chinese characteristics
Past and future.

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