Rebuilding brand America: what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.
Martin, Dick, 1946-
2007
HD69.B7 M375 2007
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Title Rebuilding brand America: what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.
Author Martin, Dick, 1946-
ISBN 0814473334 (hardcover)
9780814473337 (hardcover)
Imprint New York : American Management Association, c2007.
Language English
Description 296 p. : ill.
Call Number HD69.B7 M375 2007
Dewey Decimal Classification 658.8/27
Bibliography, etc. Note Includes bibliographical references (p. [263]-287) and index.
Access Note Access limited to authorized users.
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Record Appears in Online Resources > Ebooks
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Tilting at windmills
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The prince of pollsters
Measuring distance in kilograms
Why do they hate us?
The pictures in their heads
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The power of brands
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CEOs in handcuffs
Plague or paranoia?
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The path to happy
Sink roots, don't just spread branches
Go glocal
Share your customers' cares
Stiff-necked, tree-hugging critics
Share your customers' dreams
Myth America
A lever to move the world
Waging peace.

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