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Find and retain quality people
Recruit creatively and hire carefully
Paying attention to employee retention
Keeping your best and brightest
Know your customers intimately
"Emotionalizing" the yardstick : why customer satisfaction isn't enough
Listening is a contact sport
A complaining customer is your best friend
The binding power of customer trust
Little things mean a lot
Build a service vision
The power of purpose
Getting your vision down on paper
A service vision statement sampler
Standards and norms : delivering on the service promise
Make your service delivery system ETDBW (easy to do business with)
Bad systems undermine good people
Fix the system, not the people
Measure and manage from the customer's point of view
Add magic : creating the unpredictable and unique
Make recovery a point of pride ... and a focal part of your system
Reinventing your service system
Train and coach
Start on day one (when their hearts and minds are malleable)
Training creates competence, confidence, and commitment to customers
Making training stick
Thinking and acting like a coach
Involve and empower
Fostering "responsible freedom" on the front lines
Removing the barriers to empowerment
Recognize, reward, and celebrate
Recognition and reward : fueling the fires of service success
Feedback : breakfast, lunch, and dinner of champions
The art of interpersonal feedback
Celebrate success
Your most important management mission : set the tone and lead the way
Manager-employee trust : ground zero for service quality
Observation is more powerful than conversation
Great service leadership in action.

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