Contemporary thinking, topics and trends in international branding, part 1/ guest editors T.C. Melewar and Joseann Small.
2007
HF5415.1255 .C66 2007
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Details
Title
Contemporary thinking, topics and trends in international branding, part 1/ guest editors T.C. Melewar and Joseann Small.
ISBN
9781846634987
Publication Details
Bradford : Emerald Group Press, c2007.
Language
English
Description
130 p.
Call Number
HF5415.1255 .C66 2007
Access Note
Access limited to authorized users.
Added Author
Melewar, T. C.
Small, Joseann.
Small, Joseann.
Series
International Marketing Review ; 24, no. 3
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