Marketing the bard [electronic resource] : Shakespeare in performance and print, 1660-1740 / Don-John Dugas.
2006
PR2971.G7 D84 2006eb
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Title
Marketing the bard [electronic resource] : Shakespeare in performance and print, 1660-1740 / Don-John Dugas.
Author
Dugas, Don-John, 1967-
ISBN
0826216889 (alk. paper)
9780826216885 (alk. paper)
9780826216885 (alk. paper)
Publication Details
Columbia : University of Missouri Press, c2006.
Language
English
Description
xiv, 271 p. : ill. ; 25 cm.
Call Number
PR2971.G7 D84 2006eb
Dewey Decimal Classification
822.3/3
Summary
"Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references (p. 239-252) and index.
Access Note
Access limited to authorized users.
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Table of Contents
Shakespeare as performance commodity, 1660-1705
Shakespeare as textual commodity, 1660-1708
Repackaging Shakespeare : the edition of 1709
The impact of print on Shakespeare's popularity, 1718-1740.
Shakespeare as textual commodity, 1660-1708
Repackaging Shakespeare : the edition of 1709
The impact of print on Shakespeare's popularity, 1718-1740.