Politicians and rhetoric [electronic resource] : the persuasive power of metaphor / Jonathan Charteris-Black.
Charteris-Black, Jonathan, 1955-
2011
P301.5.M48 C43 2011eb
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Title Politicians and rhetoric [electronic resource] : the persuasive power of metaphor / Jonathan Charteris-Black.
Author Charteris-Black, Jonathan, 1955-
Edition 2nd ed.
ISBN 9780230319899 (electronic bk.)
0230251641
023025165X
9780230251649
9780230251656
Imprint Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
Language English
Description 1 online resource (xiv, 370 p.) : ill.
Call Number P301.5.M48 C43 2011eb
Summary The language of persuasion looks both outwards and inwards: politicians promise a better future based on an evaluation of the current external reality, but they communicate this vision by activating deep-seated ideas, values and feelings that are hidden within the audience. This fully updated second edition analyses the rhetoric of three additional politicians ₆ Barack Obama, Ronald Reagan and Enoch Powell ₆ as well as revised accounts of the original six politicians to produce a comprehensive study of some renowned exponents of persuasion. It also contains a new chapter on the role of metaphor in political communication. Successful politicians are those who have credible stories to tell, who can involve us with the drama of the present by explaining what is right and wrong and who convince us that they are better than their opponents. This book explains how their use of metaphors and myths create credible and consistent stories that help us to understand the rhetorical means through which persuasion occurs.
Note Description based on print version record.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Available in Other Form Politicians and rhetoric.
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Preface
Style Conventions
Persuasion, Speech Making€and Rhetoric
Metaphor in Political Discourse
Winston Churchill: Metaphor and Heroic Myth
Martin Luther King: Messianic Myth
Enoch Powell: the Myth of the Oracle
Ronald Reagan and Romantic Myth: 'From the swamp to the stars'
Margaret Thatcher and the Myth of Boedicia
Bill Clinton and the Rhetoric of Image Restoration
Tony Blair and Conviction Rhetoric
George Bush and the Rhetoric of Moral Accounting
Obama and the Myth of the American Dream
Myth, Metaphor and Leadership
Appendices
Bibliography
Index of Conceptual Metaphors
Index.

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