American icon : Alan Mulally and the fight to save Ford Motor Company / Bryce G. Hoffman.
2012
HD9710.U54 F636 2012 (Mapit)
Available at General Collection
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Details
Title
American icon : Alan Mulally and the fight to save Ford Motor Company / Bryce G. Hoffman.
Author
Hoffman, Bryce G.
Edition
1st ed.
ISBN
9780307886057
0307886050
0307886050
Publication Details
New York : Crown Business, c2012.
Language
English
Description
x, 422 p., [8] p. of plates : ill. ; 25 cm.
Call Number
HD9710.U54 F636 2012
Dewey Decimal Classification
338.7/629222092
Summary
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
Bibliography, etc. Note
Includes bibliographical references and index.
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