Never say die : the myth and marketing of the new old age / Susan Jacoby.
Jacoby, Susan, 1945-
2011
HQ1064.U5 J324 2011 (Mapit)
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Title
Never say die : the myth and marketing of the new old age / Susan Jacoby.
Author
Jacoby, Susan, 1945-
Edition
1st ed.
ISBN
9780307377944
0307377946
Publication Details
New York : Pantheon Books, c2011.
Language
English
Description
xiii, 332 p. ; 25 cm.
Call Number
HQ1064.U5 J324 2011
Dewey Decimal Classification
305.260973/09051
Summary
From the author of the bestselling The Age of American Unreason comes this critique of the myth that a radically new old age, unmarred by physical and mental infirmity, financial problems, or loneliness, awaits the baby-boom generation. In a narrative that combines the intensely personal with social, economic, and historical analysis, the author turns an eye on the marketers of longevity, pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging. She separates hype from realistic hope in an appraisal of subjects that include the explosion of Alzheimer's cases and the impact of possible cuts in Social Security. The book presents a critique of these modern practices promoting morally questionable and expensive illusions of thriving longevity.
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
All Resources
Never say old
Youth culture: an American tradition
Boomer beginnings and age-defying denial
Miracles of modern medicine and other half-truths
A mind is a terrible thing to lose
Women: eventually, the only sex
"Greedy geezers" and other half-truths
The "wisdom of old age"
Endings
The ethics of longevity: an argument in search of facts
Necessary bedfellows: bridges between generations, old-age autonomy.

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