Performance marketing with Google Analytics: strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
Tonkin, Sebastian.; Whitmore, Caleb.; Cutroni, Justin.
2010
TK5105.885.G66 T66 2010
Available Online

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Title Performance marketing with Google Analytics: strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
Author Tonkin, Sebastian.
ISBN 9780470578315
9780470769942 (electronic bk.)
Imprint Hoboken, N.J. : Wiley Pub., Inc., 2010.
Language English
Description xxiii, 427 p. : ill.
Call Number TK5105.885.G66 T66 2010
Note Includes index.
Access Note Access limited to authorized users.
Added Author Whitmore, Caleb.
Cutroni, Justin.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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pt. 1. Competing for customers on the Web
pt. 2. Google Analytics essentials
pt. 3. Controlling costs and planning profits
pt. 4. Growing organic search and conversions
pt. 5. Extending Google Analytics
pt. 6. Appendixes.

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