Performance marketing with Google Analytics: strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
Tonkin, Sebastian.; Whitmore, Caleb.; Cutroni, Justin.
2010
TK5105.885.G66 T66 2010
Available Online

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Title
Performance marketing with Google Analytics: strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.
Author
Tonkin, Sebastian.
ISBN
9780470578315
9780470769942 (electronic bk.)
Publication Details
Hoboken, N.J. : Wiley Pub., Inc., 2010.
Language
English
Description
xxiii, 427 p. : ill.
Call Number
TK5105.885.G66 T66 2010
Note
Includes index.
Access Note
Access limited to authorized users.
Added Author
Whitmore, Caleb.
Cutroni, Justin.
Linked Resources
Online Access
Record Appears in
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pt. 1. Competing for customers on the Web
pt. 2. Google Analytics essentials
pt. 3. Controlling costs and planning profits
pt. 4. Growing organic search and conversions
pt. 5. Extending Google Analytics
pt. 6. Appendixes.

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