Connective branding: building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
2008
HD69.B7 F57 2008
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Details
Title
Connective branding: building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
Author
Fisher-Buttinger, Claudia.
ISBN
9780470512401
Publication Details
Hoboken, NJ : Wiley, c2008.
Language
English
Description
xxi, 358 p. : ill.
Call Number
HD69.B7 F57 2008
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Vallaster, Christine, 1971-
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