Branded!: how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer.
2010
HF5415.1265 .B744 2010
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Title
Branded!: how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer.
Author
ISBN
9780470768679 (hardback)
Publication Details
Hoboken, NJ : Wiley, 2010.
Language
English
Description
xx, 264 p.
Call Number
HF5415.1265 .B744 2010
Dewey Decimal Classification
658.8/72
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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Series
Wiley and SAS business series.
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