ROI of $ocial media: how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
Powell, Guy R.; Groves, Steven.; Dimos, Jerry.
2011
HF5415.1265 .P69 2011
Available Online

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Title ROI of $ocial media: how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
Author Powell, Guy R.
ISBN 9780470827413 (hbk.)
0470827416 (hbk.)
9780470827420 (mobi)
9780470827437 (electronic bk.)
9780470827444 (electronic bk.)
9780470827437 (electronic bk.)
Publication Details Singapore : John Wiley & Sons (Asia), c2011.
Language English
Description xxv, 289 p. : ill.
Call Number HF5415.1265 .P69 2011
Dewey Decimal Classification 658.802
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Added Author Groves, Steven.
Dimos, Jerry.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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section 1. Getting started with social media ROI
section 2. The media engagement framework
section 3. Practical applications of social media ROI
section 4. Where does social media go from here?

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