Powers of persuasion: the inside story of British advertising : 1951-2000 / Winston Fletcher.
Fletcher, Winston.
2008
HF5813.G7 F64 2008
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Title Powers of persuasion: the inside story of British advertising : 1951-2000 / Winston Fletcher.
Author Fletcher, Winston.
ISBN 9780199228010
0199228019
Imprint Oxford ; New York : Oxford University Press, 2008.
Language English
Description 288 p., [16] p. of plates : col. ill.
Call Number HF5813.G7 F64 2008
Dewey Decimal Classification 659.10941
Bibliography, etc. Note Includes bibliographical references (p. [256]-265) and index.
Access Note Access limited to authorized users.
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1951 : watershed year
Antecedents : look back in wonder
The nineteen fifties : the television upheaval
The nineteen sixties : 'you've never had it so good'
The nineteen seventies : Britain takes the lead
The nineteen eighties : Brits buy up the business
The nineteen nineties : recession and globalization
Crystal balling : peering into a cloudy future.

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