Gender, culture, and consumer behavior [electronic resource] / edited by Cele C. Otnes, Linda Tuncay-Zayer.
Otnes, Cele.; Tuncay-Zayer, Linda.
2012
HF5415.32 .G457 2012eb
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Title Gender, culture, and consumer behavior [electronic resource] / edited by Cele C. Otnes, Linda Tuncay-Zayer.
ISBN 9780203127575 (electronic book)
9781848729469
Publication Details New York : Routledge, c2012.
Language English
Description 1 online resource (xxxi, 450 p.) : ill.
Call Number HF5415.32 .G457 2012eb
Summary "When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print verision record.
Added Author Otnes, Cele.
Tuncay-Zayer, Linda.
Available in Other Form Gender, culture, and consumer behavior.
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Construction of consumer vulnerability by gender and ethics of empowerment / Catherine A. Coleman
"The creation of inspired lives": female fan engagement with the Twilight saga / Hope Jensen Schau and Margo Buchanan-Oliver
The carnal feminine: consuming representations of womanhood in a contemporary media text / Lorna Stevens and Pauline Maclaran
Climbing the ladder or chasing a dream? Men's responses to idealized portrayals of masculinity in advertising / Linda Tuncay Zayer and Cele C. Otnes
Is the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages / Michelle R. Nelson and Alexandra M. Vilela
Gender and media literacy: women and men try on responses to objectification in fashion advertising / Jacqueline Lambiase [et al.]
Viewing gender as a value-creative resource / Gokcen Coskuner-Balli and Burçak Ertimur
Lived consumer bodies: narcissism, bodily discourse, and women's pursuit of the body beautiful / Helen Woodruffe-Burton and Katie Ireland
Escalated expectations and expanded gender roles: women's gift-giving rituals for and resistance to Valentine's day events / Angeline G. Close
Masculinity and fashion / Jacob Ostberg
The rise of soushokukei danshi masculinity and consumption in contemporary Japan / Steven Chen
Masculinity, intimacy, and consumption / Nacima Ourahmoune
A grounded theory of transition to involved parenting: the role of household production and consumption in the lives of single fathers / Robert L. Harrison, James W. Gentry, and Suraj Commuri
(Re)igniting sustainable consumption and production research through feminist connections / Susan Dobscha and Andrea Prothero
Beyond gender: intersectionality, culture, and consumer behavior / Ahir Gopaldas and Eileen Fischer
Gender research as the ingénue of marketing and consumer behavior / Janeen Arnold Costa and Gary J. Bamossy.

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