Golden arches east [electronic resource] : McDonald's in East Asia / edited by James L. Watson.
Watson, James L.
2006
TX945.5.M33 G65 2006eb
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Title Golden arches east [electronic resource] : McDonald's in East Asia / edited by James L. Watson.
Edition 2nd ed.
ISBN 9780804767392 (electronic bk.)
0804749884
0804749892 (pbk.)
Imprint Stanford, Calif. : Stanford University Press, 2006.
Language English
Description 1 online resource (xvi, 256 p.)
Call Number TX945.5.M33 G65 2006eb
Dewey Decimal Classification 338.7/616647955
Summary The second edition includes the chapter "Update" and discusses globalization, McDonald's as political target, obesity politics, and social conditions in 2005, generally.
Bibliography, etc. Note Includes bibliographical references (p. [239]-246) and index.
Access Note Access limited to authorized users.
Source of Description Description based on print verision record.
Added Author Watson, James L.
Available in Other Form Golden arches east.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Introduction : transnationalism, localization, and fast foods in East Asia / James L. Watson
McDonald's in Beijing : the localization of Americana / Yunxiang Yan
McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture / James L. Watson
McDonald's in Taipei : hamburgers, betel nuts, and national identity / David Y.H. Wu
McDonald's in Seoul : food choices, identity, and nationalism / Sangmee Bak
McDonald's in Japan : changing manners and etiquette / Emiko Ohnuki-Tierney
Update : McDonald's as political target : globalization and anti-globalization in the twenty-first century / James L. Watson.

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