Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.
Schaefer, Mark.
2012
HM742 .S33 2012 (Mapit)
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Title
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.
Author
Schaefer, Mark.
ISBN
9780071791090 (alk. paper)
0071791094 (alk. paper)
Publication Details
New York : McGraw-Hill, c2012.
Language
English
Description
xviii, 215 p. : ill. ; 24 cm.
Call Number
HM742 .S33 2012
Dewey Decimal Classification
658.8/72
Summary
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
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Introduction
The rise of the citizen influencer
Igniting epidemics
The new rules of online influence
Social proof and reciprocity
Content: the seventh weapon
Personal influence : the marketer's holy grail
Klout and the evolution of influence marketing
Controversy and turmoil
The business benefits of social influence
How to increase your Klout score
The future of social scoring
Social influence : a personal view
Appendices
References and resources
Acknowledgments.

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