The art of the sale : learning from the masters about the business of life / Philip Delves Broughton.
Broughton, Philip Delves.
2012
HF5438.25 .B7467 2012 (Mapit)
Available at General Collection

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Title The art of the sale : learning from the masters about the business of life / Philip Delves Broughton.
Author Broughton, Philip Delves.
ISBN 9781594203329
1594203326
Publication Details New York : Penguin Press, 2012.
Language English
Description 291 p. ; 25 cm.
Call Number HF5438.25 .B7467 2012
Dewey Decimal Classification 658.85
Summary An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
Bibliography, etc. Note Includes bibliographical references (p. [277]-281) and index.
Record Appears in On-Campus Resources > Books
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Loose robes
The pitch
The soul of a salesman
I believe
Leveling
Art and commerce
The zen of sales
Hybrid vigor
Epilogue : lemonade stand.

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