The lean startup :: how today's entrepreneurs use continuous innovation to create radically successful businesses /: Eric Ries.

Ries, Eric,

The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries.

Ries, Eric, 1978-

2011

HD62.5 .R545 2011 (Mapit)

Available at General Collection

Formats

Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS

Add to Basket

Items

Details

Title The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries.

Author Ries, Eric, 1978-

Edition 1st ed.

ISBN 9780307887894
0307887898

Imprint New York : Crown Business, c2011.

Language English

Description 320 p. ; 22 cm.

Call Number HD62.5 .R545 2011

Dewey Decimal Classification 658.1/1

Summary "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Provided by publisher.

Bibliography, etc. Note Includes bibliographical references and index.

Record Appears in On-Campus Resources > Books
All Resources

Browse Subjects

Show more subjects...

Items

Details

Table of Contents

Browse Subjects

Statistics