Title
Brainfluence: 100 ways to persuade and convince customers with neuromarketing / Roger Dooley.
ISBN
9781118113363 (hardback : acid-free paper)
9781118175965 (electronic bk.)
Publication Details
Hoboken, N.J. : Wiley, c2012.
Language
English
Description
xviii, 286 p.
Call Number
HF5415.12615 .D66 2012
Dewey Decimal Classification
658.8001/9
Summary
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
section 1. Price and product brainfluence
section 2. Sensory brainfluence
section 3. Brainfluence branding
section 4. Brainfluence in print
section 5. Picture brainfluence
section 6. Loyalty and trust brainfluence
section 7. Brainfluence in person
section 8. Brainfluence for a cause
section 9. Brainfluence copywriting
section 10. Consumer brainfluence
section 11. Gender brainfluence
section 12. Shopper brainfluence
section 13. Video, TV, and film brainfluence
section 14. Brainfluence on the Web.
