Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
2012
PN1992.55 .P76 2012
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Details
Title
Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
Author
Proulx, Mike.
ISBN
9781118167465
9781118226339 (electronic bk.)
9781118226339 (electronic bk.)
Publication Details
Hoboken, N.J. : John Wiley & Sons, 2012.
Language
English
Description
xvi, 272 p. : ill.
Call Number
PN1992.55 .P76 2012
Note
Includes index.
Access Note
Access limited to authorized users.
Added Author
Shepatin, Stacey.
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Online Access
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