Methods for assessing brand value: a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.
2008
HD69.B7 J7 2008
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Title
Methods for assessing brand value: a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.
Author
ISBN
9783836658720
9783836608725 (electronic bk.)
9783836608725 (electronic bk.)
Publication Details
Hamburg : Diplomica Verlag, 2008.
Language
English
Description
v, 97 p. : col. ill.
Call Number
HD69.B7 J7 2008
Note
Cover title.
Dissertation Note
Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
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