Content to commerce: engaging consumers across paid, owned, and earned channels / Avi Savar.
Savar, Avi, 1973-
2013
HF5414 .S378 2013
Available Online

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Title Content to commerce: engaging consumers across paid, owned, and earned channels / Avi Savar.
Author Savar, Avi, 1973-
ISBN 9781118480182 (cloth)
9781118660614 (electronic bk.)
Imprint Hoboken : Wiley, 2013.
Language English
Description xlvi, 242 p. : ill. (some col.)
Call Number HF5414 .S378 2013
Dewey Decimal Classification 658.8/72
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
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About this book
Cast of characters
Foreword
Preface
Acknowledgments
Introduction
Notes
Brand as network
Beyond publishing
Social media is an octopus
Social is a complex system
The brand network
Epilogue
The question.

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