Designing brand identity [electronic resource] : an essential guide for the whole branding team / Alina Wheeler.

Fourth edition.

9781118418741 (electronic book)
1118418743 (electronic book)
9781118099209

Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]

English

1 online resource (x, 326 pages) : color illustrations

HD69.B7 W44 2013eb

658.8/27

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Provided by publisher.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on print version record.

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