Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman.
Forman, Janis.
2013
HD30.3 .F667 2013eb
Available Online (multiple)

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Title Storytelling in business [electronic resource] : the authentic and fluent organization / Janis Forman.
Author Forman, Janis.
ISBN 9780804784955 (electronic book)
9780804768719
0804768714
Publication Details Stanford, Calif. : Stanford Business Books, an imprint of Stanford University Press, 2013.
Language English
Description 1 online resource (xiii, 287 p.) : ill.
Call Number HD30.3 .F667 2013eb
Dewey Decimal Classification 658.4/5
Summary Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Storytelling in business.
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Why explore storytelling in business?
A framework for organizational storytelling
Stories about strategy : Schering-Plough
Schering-Plough : lessons learned
Stories and the corporate brand : Chevron
Chevron : lessons learned
Digital stories for business : FedEx
FedEx : lessons learned
Storytelling workshops for change : Philips
Philips : lessons learned
Ending with a beginning.

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