Eco-business [electronic resource] : a big-brand takeover of sustainability / Peter Dauvergne and Jane Lister.
Dauvergne, Peter.; Lister, Jane.
2013
HC79.E5 D346 2013eb
Available Online

Linked e-resources

Linked Resource Online Access

Details

Title Eco-business [electronic resource] : a big-brand takeover of sustainability / Peter Dauvergne and Jane Lister.
Author Dauvergne, Peter.
ISBN 9780262313063 electronic book
9780262018760 hardcover : cover alkaline paper
Imprint Cambridge, Mass. : MIT Press, 2013.
Language English
Description 1 online resource (x, 194 p.)
Call Number HC79.E5 D346 2013eb
Dewey Decimal Classification 658.4/083
Summary "McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool. Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth."--Publisher's website.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Lister, Jane.
Available in Other Form Eco-business.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Acknowledgments
Acronyms
The politics of big brand sustainability
The eco-business setting
The eco-business market advantage
Eco-business tools of supply chain power
The supply chain eco-business of brand growth
Eco-business governance
Bibliographical references
Index.

Browse Subjects

Show more subjects...

Statistics

from
to
Export