Title
Business research methods [electronic resource] : an applied orientation / S. Sreejesh, Sanjay Mohapatra, M. R. Anusree.
ISBN
9783319005393 electronic book
3319005391 electronic book
9783319005386
Published
Cham : Springer, 2014.
Language
English
Description
1 online resource (xxiii, 281 pages) : illustrations (some color)
Other Standard Identifiers
10.1007/978-3-319-00539-3 doi
Call Number
HD30.4
Dewey Decimal Classification
658.5/7
Summary
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (SpringerLink, viewed August 20, 2013).
Introduction to Business Research
Business Research Process
Business Research Design: An Overview
Exploratory Research Design
Descriptive Research Design
Causal Research Design: Experimentation
Measurement and Scaling
Questionaire Design
Data Preparation and Preliminary Analysis
Analysis of Variance (ANOVA)
Regression Analysis
Factor Analysis
Cluster Analysis
Logistic Regression
Business Research Reports.
