Product variety in automotive industry [electronic resource] : understanding niche markets in America / Marco Guerzoni.
2013
HD9710.U52
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Online Access
Details
Title
Product variety in automotive industry [electronic resource] : understanding niche markets in America / Marco Guerzoni.
Author
Guerzoni, Marco, author.
ISBN
9783319019079 electronic book
3319019074 electronic book
9783319019062
3319019066
3319019074 electronic book
9783319019062
3319019066
Published
Cham : Springer, [2013?]
Copyright
©2014
Language
English
Description
1 online resource (xi, 63 pages) : illustrations.
Item Number
10.1007/978-3-319-01907-9 doi
Call Number
HD9710.U52
Dewey Decimal Classification
338.4/7629222
Summary
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (SpringerLink, viewed October 7, 2013).
Series
SpringerBriefs in business, 2191-5482
Available in Other Form
Original 3319019066
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Online Access
Record Appears in
Online Resources > Ebooks
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Table of Contents
Variety in the Automobile Industry
The Economics of Variety
Empirical Analysis
Conclusion.
The Economics of Variety
Empirical Analysis
Conclusion.