Mixed method research design [electronic resource] : an application in consumer-brand relationships (CBR) / S. Sreejesh, Sanjay Mohapatra.
Sreejesh, S., author.; Mohapatra, Sanjay, author.
2014
HD30.4 .S64 2014eb
Available Online

Linked e-resources

Linked Resource Online Access

Details

Title Mixed method research design [electronic resource] : an application in consumer-brand relationships (CBR) / S. Sreejesh, Sanjay Mohapatra.
Author Sreejesh, S., author.
ISBN 9783319026879 (eBook)
3319026879 (eBook)
9783319026862
3319026860
DOI https://doi.org/10.1007/978-3-319-02687-9
Published Cham : Springer, [2014]
Copyright ©2014
Language English
Description 1 online resource (xiii, 174 pages) : illustrations
Other Standard Identifiers 10.1007/978-3-319-02687-9 doi
Call Number HD30.4 .S64 2014eb
Dewey Decimal Classification 658.83
Summary This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.
Bibliography, etc. Note Includes bibliographical references (pages 165-172) and index.
Access Note Access limited to authorized users.
Source of Description Description based on online resource; title from PDF title page (SpringerLink, viewed November 25, 2013).
Added Author Mohapatra, Sanjay, author.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Theoretical development and hypotheses
Research methodology
Analysis and results
Discussion, implications and conclusions.

Browse Subjects

Show more subjects...

Statistics

from
to
Export