Irrationality in health care: what behavioral economics reveals about what we do and why / Douglas E. Hough.
Hough, Douglas E.
2013
RA410.53 .H669 2013
Available Online

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Title Irrationality in health care: what behavioral economics reveals about what we do and why / Douglas E. Hough.
Author Hough, Douglas E.
ISBN 9780804777971 (cloth : alk. paper)
9780804785747 (electronic bk.)
Imprint Stanford, Calif. : Stanford Economics and Finance, an imprint of Stanford University Press, 2013.
Language English
Description xvii, 291 p. : ill.
Call Number RA410.53 .H669 2013
Dewey Decimal Classification 338.4/73621
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
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Record Appears in Online Resources > Ebooks
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What is behavioral economics
and why should we care?
Keeping what we have, even if we don't like it
Managing expectations and behavior
Understanding the stubbornly inconsistent patient
Understanding the stubbornly inconsistent consumer
Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient
Explaining the cumulative impact of physicians' decisions
Can we use the concepts of behavioral economics to transform health care?

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