Hit brands [electronic resource] : how music builds value for the world's smartest brands / Daniel M. Jackson [and three others].
Jackson, Daniel M., 1972- author.; Jackson, Daniel M., 1972- author.
2013
ML3790 .H583 2013eb
Available Online

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Title Hit brands [electronic resource] : how music builds value for the world's smartest brands / Daniel M. Jackson [and three others].
Author Jackson, Daniel M., 1972- author.
ISBN 9781137271488 electronic book
9781137271471
Published Basingstoke, England : Palgrave Macmillan, 2013.
Copyright ©2013
Language English
Description 1 online resource (ix, 201 pages) : illustrations
Call Number ML3790 .H583 2013eb
Dewey Decimal Classification 659.12/045578
Summary In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Jackson, Daniel M., 1972- author.
Available in Other Form Hit brands : how music builds value for the world's smartest brands.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
The history of music and brand relationships
Music as identity
Case studies for music as identity
Music as engagement
Case studies for music as engagement
Music as currency
Case studies for music as currency
The future.

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