Overview : positioning yourself and building credibility
Writing for publication
Public speaking
Dealing with the media
Preparing written marketing materials
Organizational involvement
Overview : developing relationships and generating business
Attending social events, meetings and conferences
Satisfying clients and building loyalty
Cross selling and expanding client relationships
Managing relationships with significant clients
Handling difficult client situations
Building relationships with referral sources
Preparing effective proposals and pitches for business
Following up with targets
"Closing" and asking for business.