The moment of clarity : using the human sciences to solve your toughest business problems / Christian Madsbjerg and Mikkel B. Rasmussen.
Madsbjerg, Christian, author.; Rasmussen, Mikkel B., author.
2014
HD30.19 .M22 2014 (Mapit)
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Title
The moment of clarity : using the human sciences to solve your toughest business problems / Christian Madsbjerg and Mikkel B. Rasmussen.
Author
Madsbjerg, Christian, author.
ISBN
9781422191903 hardcover
1422191907 hardcover
Published
Boston, Massachusetts : Harvard Business Review Press, [2014]
Language
English
Description
vi, 214 pages ; 25 cm
Call Number
HD30.19 .M22 2014
Dewey Decimal Classification
658.8/34
Summary
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike."--Publisher information.
Bibliography, etc. Note
Includes bibliographical references (pages [193]-199) and index.
Added Author
Rasmussen, Mikkel B., author.
Record Appears in
On-Campus Resources > Books
All Resources
Navigating in a fog
Pt. 1. Getting people wrong : Business analysis, data, and logic: The default-thinking method of problem solving ; Getting creative!: The think-outside-the-box method of problem solving
Pt. 2. Getting people right : The human sciences ; The turnaround: LEGO ; Product design: Coloplast ; Corporate strategy: Intel and Adidas ; How to lead to your moment of clarity.

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