The lost diary of a real mad man : tales of advertising & mental health / by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross.
Foote, Emerson, 1906-1992, author.; Richards, Jef I., editor.; Ross, Billy I., editor.
2014
HF5810.F6 A3 2014 (Mapit)
Available at General Collection

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Title The lost diary of a real mad man : tales of advertising & mental health / by Emerson Foote ; editing & forward by Jef I. Richards, Billy I. Ross.
Author Foote, Emerson, 1906-1992, author.
ISBN 9780931030475 paperback
0931030471 paperback
Published [East Lansing, Michigan] : American Academy of Advertising in association with the Department of Advertising + Public Relations @ Michigan State University, [2014]
Copyright ©2014
Language English
Description 226 pages : illustrations, portraits, 23 cm
Call Number HF5810.F6 A3 2014
Dewey Decimal Classification 659.1092
Summary "Emerson Foote is a man who accidentally fell into the business of advertising, in the early 20th century...His legacy helped inspire a book, a major motion picture, and most recently a television series...While Foote's fame was well established by his leading major ad agencies, that is only a part of what makes him such a fascinating figure in the history of advertising...The chain of events laid out hee, and even the words chosen to chronicle his life, clearly paint a portrait of a truly extraordinary man. This story was written by dictation, then transcribed, and the unedited manuscript has been sitting in a drawer for a quarter century. With a little light editing, presented to you is a story that demands to be told." -- Back cover.
Added Author Richards, Jef I., editor.
Ross, Billy I., editor.
Record Appears in On-Campus Resources > Books
All Resources
An introduction to this autobiography
Preface
E-E-E-Emerson the banker
Emerson the car salesman
Emerson the clerk and could-have-been minister
Emerson the traffic manager
George's good line of work and the Tamalpais Agreement
The Emerson Foote Advertising Agency
Yeomans & Foote Advertising
The Getchell Agency
...And then there was Lord & Thomas
Jim's Waterloo is my good fortune
The birth of Foote, Cone and Belding
Tobacco, motorcars and Bing
International expansion
Jack Benny
The blowup
Aloha, world of advertising!
Rise of the advertising phoenix
Europe, revisited
Reconciliation and pumping gas
My career: chapter three
A sad promotion
My next life, as a crusader
Agency redux
And, back to advertising... and more
Reflections after 42 years
Addendum # 1: Educationg for a career in advertising
Addendum # 2: Statement of Emerson Foote, chairman, National Interagency Council on Smoking & Health
Addendum # 3: The time has come: cigarette advertising must be banned.

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